I’m SHUANG XIAO
I work across digital marketing, CRM, e-commerce and data analytics, with experience in both strategic and hands-on roles. Over the years, I’ve worked on customer acquisition, campaign management, e-commerce performance and data-driven marketing projects. I’m naturally structured, curious and detail-oriented. I enjoy understanding how things work, identifying what can be improved and turning ideas into practical actions. I’m also comfortable working across different teams and combining analytical thinking with a strong visual and customer perspective.
CRM · Digital Marketing · Data Analytics
TIMELINE
CORE EXPERTISE
E-commerce
Optimisation des conversions, acquisition, performance commerciale.
Shopify · Marketplaces
Digital Acquisition
Campagnes paid media, SEO, optimisation du trafic et du ROAS.
Meta Ads · Google Ads
Communication
Création visuelle, storytelling, direction artistique, conception de contenus.
Photoshop · Figma
CRM & Marketing Automation
Segmentation clients, campagnes email, parcours clients, fidélisation.
Klaviyo · Salesforce
Data Analytics
Analyse des KPI, reporting, dashboards, mesure de performance.
GA4 · Looker Studio
SELECTED PROJETS &CASES
Customer Lifecycle & Retention Strategy
01 / CRM & Marketing Automation
Recommerce Performance Analysis
02 / E-commerce & Data Analytics
China Market Entry Strategy
03 / Digital Business Consulting
