I’m SHUANG XIAO

I work across digital marketing, CRM, e-commerce and data analytics, with experience in both strategic and hands-on roles. Over the years, I’ve worked on customer acquisition, campaign management, e-commerce performance and data-driven marketing projects. I’m naturally structured, curious and detail-oriented. I enjoy understanding how things work, identifying what can be improved and turning ideas into practical actions. I’m also comfortable working across different teams and combining analytical thinking with a strong visual and customer perspective.

Explore my journey

CRM · Digital Marketing · Data Analytics

TIMELINE


CORE EXPERTISE


E-commerce

Optimisation des conversions, acquisition, performance commerciale.

Shopify · Marketplaces

Digital Acquisition

Campagnes paid media, SEO, optimisation du trafic et du ROAS.

Meta Ads · Google Ads

Communication

Création visuelle, storytelling, direction artistique, conception de contenus.

Photoshop · Figma

CRM & Marketing Automation

Segmentation clients, campagnes email, parcours clients, fidélisation.

Klaviyo · Salesforce

Data Analytics

Analyse des KPI, reporting, dashboards, mesure de performance.

GA4 · Looker Studio

SELECTED PROJETS &CASES


Customer Lifecycle & Retention Strategy

01 / CRM & Marketing Automation


Recommerce Performance Analysis

02 / E-commerce & Data Analytics


China Market Entry Strategy

03 / Digital Business Consulting

Interested in my profile?


Let’s talk.

Open to new opportunities

If my background could be relevant to your team, I’d be happy to connect and discuss future opportunities.